Queen’s Cross
Located in the heart of downtown Toronto at one of the city’s busiest subway stations, Queen’s Cross is a vibrant culinary destination featuring a carefully curated cross-section of 16 chef-driven food stalls, a lively café and bar, and a rotating roster of local pop-ups.
- Web & Editorial Design : Stella Gherghina
- Art Direction & Logo Design: Dan Perrella
- Photography: Hector Vasquez
- Client: Queen's Cross Food Hall
- Location: Toronto, Canada
- Date: 2024
The selected typeface connects to the concept of wayfinding. The sans-serif typeface called Bahnschrift, with its clean lines, was intended for use on road signs and other technical applications.
The website uses wayfinding elements, such as moving text, arrows, and signs, to guide you to your digital destination. The landing page highlights each stall, with animated text inspired by transit displays, reflecting the food hall’s location at one of Toronto’s busiest subway stations.
